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Passionately committed to empowering brands led by brave, deeply driven entrepreneurs

Lyndsay Swan Design.jpg
lyndsay swan brand designer and strategist

For businesses ready to elevate their brand, I’m here to make that happen.

With over a decade of experience, I specialise in shaping brand identities that drive recognition and growth. My expertise lies in crafting strategic, timeless branding—blending bold visuals with smart marketing to create designs that truly connect with your audience.

I partner with established businesses that value quality, creativity and longevity. My process is rooted in understanding your brand’s journey—where you’ve been, where you’re headed and how we can refine your visual identity to resonate with the right audience. The result? A brand presence that’s clear, confident and built to scale.

If your business is ready for a branding refresh or packaging that demands attention, let’s talk about how we can take your brand to the next level.

When I’m not in my design zone, you’ll find me teaching Branding and UX/UI design at TAFE SA, rolling a 20 sided die in Dungeons and Dragons or training in Brazilian Jiu-Jitsu.

VALUES

Pushing Boundaries * Unleashing Curiosity
* Forging Strong Connections * Playful Professionalism *  Embracing The Unknown * Igniting The Fire Within * Fierce Dedication
* Zero Nonsense * Serious Fun

SERVICES
  • Creating a unique identity for your business that reflects your values, mission, and goals. This includes developing logos, colour palettes, typography, and other visual elements that make your brand instantly recognisable.

  • Brand strategy focuses on creating a cohesive and compelling identity for your business. We delve deep into your brand's mission, vision, and values to develop a strategic plan that aligns with your goals. This includes defining your target audience, crafting your unique value proposition, and establishing a consistent brand voice and visual identity. With a clear and actionable brand strategy, you'll be equipped to connect with your audience, stand out in the market, and achieve long-term success.

  • Developing a unique and memorable name for your brand or product that will resonate with your target audience and help you stand out in a crowded market.

  • Crafting messaging that communicates your brand's unique value proposition, vision, and mission. This includes developing brand voice, tone, and style guides, as well as writing copy for website content, ads, social media, and other marketing materials.

  • Designing print materials such as business cards, brochures, flyers, and other promotional materials that are on-brand and visually appealing.

  • Designing product packaging that is eye-catching, functional, and on-brand. This includes everything from choosing materials and developing packaging structures to designing graphics and typography that stand out on the shelf.

  • Graphics for your website, social media and online advertising. This involves creating digital assets that are not only aesthetically pleasing but also strategically aligned with your brand's identity and digital marketing goals.

  • Designing business signage that is visually striking, effective, and aligned with your brand. This includes everything from selecting the appropriate size and shape to crafting graphics and typography that resonate with your audience and stand out in any setting.

PROCESS

The consult is where we begin our journey together, getting to know one another and determining if we are the perfect fit. In this 30-minute Zoom call, we delve into your goals, challenges, and vision, establishing a strong foundation for our collaboration. By exploring your unique needs, we can ensure that we are the right fit to bring your vision to life. Let's dive into this exciting process and discover the possibilities for your brand's success.

Consult

Design mentoring

1:1 sessions available

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